From first glance, my group thought that A24 films might have been the proper choice, however, we ultimately settled on Blumhouse Productions as our production company. While A24 does produce some films within the horror and thriller genre, the films that it produced vary widely, carrying comedy, sci-fi and dystopian dramas under its belt. While this does add variety and experience as an appeal to their company, Blumhouse seemed to be the better fit because of its focus on producing low-budget horror films specifically. Of course, a deeper look into the production company further convinced my group.
Blumhouse Overview:
Blumhouse Productions is an American film and television production company, founded by Jason Blum, whose surprising main goal is to produce high quality micro-budget films. This low-budget model began in 2009 with Paranormal Activity, which was made with a mere $15,000 and grossed over $193 million worldwide. This is an alluring feature of the production company, having successfully grossed millions from movies that have budgets that aren’t even in the millions. Actually, in the list provided by BoxOfficeMojo, only 2 movies out of the 42 listed grossed less than $1 million dollars worldwide, and only 7 out of the 42 grossed less than $10 million worldwide.
Despite aiming for low-budget production, Blumhouse has produced movies that are now household names, such as The Purge and Get Out.
What Won Me Over:
Overall, Blumhouse Productions can be considered as the best production company for our group to pitch to mainly because of its specialization in low-budget horror films. This not only ensures more expertise in the execution of horror films, but because they are accustomed to the schedules and planning of low-budget films, the filmmaking process will likely be much more fluid and well managed. If this film was aimed at a bigger production company that specializes in studio films with large budgets, the process may not be at seamless.
Additionally, as of 2014, Blumhouse has a 10-year first-look deal with Universal Pictures. This allows Universal Pictures to have a first look at any new material that Blumhouse Productions produces as to allow them the first opportunity to purchase and distribute it. This would be a good opportunity for my group’s film, as Universal Pictures, the oldest American film studio, would get to see our production and hopefully distribute it.
Blumhouse has also expanded its multi-platform offerings, including BH Tilt, a releasing label that takes advantage of new marketing strategies; Blumhouse Books, a publishing imprint; Blumhouse.com, the production company’s official website; as well as their own independent television studio. These marketing possibilities can help my group’s film be well marketed before hitting theaters.
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